In the Digital Marketing world, Search Engine Optimization is critical for any brand. We have a solid statistic to back up our claim: more than 90% of the purchasing audience gets their information from Google, the most powerful search engine platform. If your brand isn’t represented in such a large search market share, it’s almost as if it doesn’t exist.
You become one of Google’s closest friends by implementing SEO methods for your company’s website. When people search for keywords connected to your brand, your brand awareness grows rapidly as you climb the search engine rankings.
Bots are used by search engines such as Google and Bing to crawl web pages, going from site to site, collecting information about those pages, and indexing them. Consider the index to be a massive library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you’re looking for at the time.
Following that, algorithms analyse pages in the index, taking hundreds of ranking factors or signals into account, to determine the order in which pages should appear in search results for a given query. In our library analogy, the librarian has read every book in the library and knows which one will have the answers to your questions.
Our SEO success factors can be viewed as proxy indicators for aspects of the user experience. It’s how search bots determine how well a website or web page can provide the searcher with what they’re looking for.
Unlike paid search ads, you cannot pay search engines to improve your organic search rankings, so SEO experts must put in the effort. That’s where we can help.
Our Periodic Table of SEO Factors categorises the factors and weights them based on their overall importance to SEO. Content quality and keyword research, for example, are important factors in content optimization, and crawlability and speed are important site architecture factors.
The search algorithms are intended to surface relevant, authoritative pages and provide users with a quick and easy search experience. Keeping these factors in mind when optimising your site and content can help your pages rank higher in search results.
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Most frequent questions and answers
Yes, you should invest in SEO for your company. Search engine optimization allows you to improve traffic without having to pay for each individual click.
You can use Google’s Keyword Planner or SEMrush’s Keyword Magic Tool to do this. Start the tool and type in a term you believe consumers would use to find your company online. After that, you’ll be presented with a slew of related keyword recommendations, along with their monthly search volume.
The days of building a website, tweaking title tags, and ranking in a few weeks are long gone. You can’t expect a website to rank for competitive search queries the moment it goes live. Google ranks relevant sites that have built up authority over time, thus it takes time for a website to perform organically.
Although social media does not directly affect SEO rankings, the links you distribute across social media platforms help to boost brand awareness.
Your social media shares have no bearing on your SEO rankings. Even yet, increasing the number of people who share your information on social media produces social signals that your articles are useful.