Social media marketing is all about meeting your target audience and customers where they are and how they interact with one another and your brand on social media.
While social media marketing in general is extremely valuable and beneficial to your business’s growth (as you’ll see in the following section), your strategy will vary depending on which social networks your target audience spends their time on.
Before delving deeper into social media marketing, let’s break it down by platform:
Facebook is the most popular and well-established social media platform. Since its inception in 2004, it has proven to be a valuable resource for B2C businesses, providing advanced advertising tools as well as organic opportunities.
TikTok is probably the first thing that comes to mind when you think of short-form video. The platform’s popularity skyrocketed in 2020 and shows no signs of abating. It’s one of the best platforms for building communities, with marketers ranking it second only to YouTube.
Despite the fact that Instagram was only launched 12 years ago, it has taken the world by storm. Instagram is where brands go when it comes to sharing visually appealing content. Another feature that distinguishes the platform is its advanced ecommerce tools.
While Instagram emphasises visuals, Twitter emphasises words. Since the days of 140-character Tweets, the platform has grown to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments for sharing interesting content with your followers.
LinkedIn is the professional cousin of Facebook. It’s possibly the only platform with a clearly defined audience: working professionals looking to network and find new opportunities.
As a result, it’s an excellent platform for B2B companies looking to identify key decision-makers and build an industry-specific community.
YouTube is the world’s second most visited website. Furthermore, marketers regard it as the best platform for community building.
In addition to being a very popular platform, its users tend to stay on it for longer periods of time because it features mostly long-form content, making it an ideal platform for sharing educational content.
If you’re a new brand, we’ll help you take the steps necessary to establish a brand image across all social media platforms. Once you’ve decided to work with us, you can rest assured that your brand will be handled by the best from start to finish. You’ve come to the right place if you’re an existing brand looking for a change or better audience engagement. We guarantee that you will reach your target audience with innovative ideas and creative content using the best strategies that increase engagement and sales.
To cut a long storey short, we adopt your brand and make it our own. As a result, it will be the best version it can be.
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Most frequent questions and answers
Let’s be honest: the world has gone social. In fact, social media accounts for 30% of all online time (and counting). If you want to reach out to people, social media is the best way to do so. We can help you with brand awareness, sponsored content, or a combination of the two!
The short answer is that it depends. While Facebook is a great place to start, we prefer to get to know each client on a one-on-one basis. Because every brand is different, deciding which platform(s) to spend time on is influenced by factors such as where your audience is, what products and/or services your company offers, and the goals you want to achieve.
In addition to the tools mentioned above, our team uses Google Docs to write and edit social posts collaboratively. To create and size images, we also use Adobe Spark and Photoshop.
A post is a piece of content that you share on social media for your followers to see on their own. An ad is a paid post that is used to reach out to people who aren’t your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your company’s content organically, we recommend promoting important or relevant posts to ensure they are seen by more people.