As with content marketing, the ever-expanding internet marketing industry has resulted in a plethora of digital media and social networking sites, each with its own distinct personality and purpose. As an example of a social network, here are a few examples.

With 1.55 billion active monthly users, Facebook is the world’s largest and arguably most powerful social network. Whether you are a startup or a Fortune 500 company, you must be on Facebook and begin *engaging with your customers. 

Twitter is known as the “in the moment” platform, with 255 million active monthly users. Twitter is an excellent online marketing tool for businesses that want to reach out to their customers.

Instagram is a visual platform that allows customers to post, share, comment, and interact with one another via digital media. A picture is worth a thousand words, as the old adage goes.

LinkedIn is the most popular professional social networking site. LinkedIn is primarily concerned with business-to-business marketing rather than consumer-to-consumer marketing. Other social networking sites that are conspicuously absent from the list include Google +, YouTube, Foursquare, and Pintrest. Then there’s Snapchat, the new social media platform. Other social networking sites that are conspicuously absent from the list include Google +, YouTube, Foursquare, and Pintrest. Then there’s Snapchat, the new kid on the block, which recently hit six billion daily views. Is Facebook concerned? What are your thoughts on any of the aforementioned social networking sites? Are there any other websites where you display your digital media and interact with customers? We’d love to find out!