To repost or not to repost? That’s no longer the question.

Why? Because the answer is obvious: Repost. Always. Or almost always, at least.

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email.

If your goal is to get as many people to read your content as possible, it just makes sense—whether your goal is to build your brand, attract new customers, or a combination of both.

Let’s look at some of the most fruitful places to repost your content.